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Koch Industries Launches "End The Divide" Advocacy Initiative

WICHITA, KS –– Building upon a communications campaign that started in 2014 to highlight Koch Industries’ 60,000 U.S. employees and the products and services they make possible, Koch has launched a new “End the Divide” initiative that will include television, digital, and print advertising, a new addition to its corporate website, as well as sustained owned and earned media components.
 
The objectives of the campaign are two-fold: First, to stimulate a national conversation around the issues Koch Industries advocates on behalf of everyday. Second, to provide people with an understanding and rationale as to why Koch engages in the public dialogue and explain how the company practices the principles and values it espouses.
 
A new webpage, EndTheDivide.com, on the company’s corporate website will serve as the “hub” of the campaign. There, visitors can opt-in to receive regular updates and learn more about Koch’s efforts to reverse the country’s trajectory towards a two-tiered society that gives unfair advantages to the financially privileged and politically connected few.
 
The ongoing initiative will draw attention to Koch’s advocacy and activism efforts across three platforms:
 
  • Breaking down barriers to opportunity (e.g., criminal justice and occupational licensing reform);
  • Ending special treatment for the politically connected (e.g., eliminating corporate welfare in the form of subsidies and mandates, etc.);
  • And protecting and defending free expression (e.g. on campus or through political participation).
 
“The goal of this initiative is to drive a movement through meaningful and substantive discussion – one that is absent from the current political debate – in a way that gets people thinking about how these issues affect their lives,” said Steve Lombardo, Koch Industries’ chief communications and marketing officer. “Many people don’t realize that Koch advocates for policies that could actually hurt our bottom line, but we do so because we believe in creating long-term value, not short-term gain. We want to improve understanding of what we stand for as a company because we believe it can bring about positive change, create opportunity for all, and help people improve their lives.”
 
The first national television ad for this initiative can be viewed via EndTheDivide.com.
 
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About Koch Industries, Inc.
Based in Wichita, Kan., Koch Industries, Inc. is one of the largest private companies in America with estimated annual revenues as high as $115 billion, according to Forbes. It owns a diverse group of companies involved in refining, chemicals, biofuels and ingredients; forest and consumer products; fertilizers; polymers and fibers; process and pollution control equipment and technologies; electronic components; commodity trading; minerals; energy; ranching; glass; and investments. Since 2003, Koch companies have invested more than $76 billion in acquisitions and other capital expenditures. With a presence in more than 60 countries, Koch companies employ more than 100,000 people worldwide, with about 60,000 of those in the United States. From January 2009 to present, Koch companies have earned more than 1,000 awards for safety, environmental excellence, community stewardship, innovation, and customer service. For more news and stories, visit www.kochnews.com.
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Contact:
                                                                                               
Ken Spain
Managing Director, External Affairs                                                              
Koch Communications & Marketing                                                 
ken.spain@kochps.com                                                                                
 
OR
 
Dave Dziok                                                                                        
Director, Advocacy Communications                                                                       
Koch Communications & Marketing                                                 
david.dziok@kochps.com